About Ruby
My journey with Shadow Work
My journey with Shadow Work
I'm a qualified Shadow Work personal coach and group facilitator.
Like many people who end up doing this work, I found Shadow Work because I needed it. What started as my own desperate search for healing became the most transformative journey of my life, and eventually, my calling to help others find their way home to themselves too.
I was a teenager when my mum and sister both developed severe Chronic Fatigue Syndrome. Watching the people I loved most struggle with an invisible illness while feeling helpless to fix it... well, it broke something open in me.
I learned to cope by putting everyone else's needs first - a strategy that seemed noble, but slowly erased me. The anxiety became overwhelming, grief felt endless, and I genuinely lost touch with who I was underneath all that caring for others.
I tried lots of things, including Psycho-dynamic Counselling, CBT and Life Coaching. They helped me understand my patterns, and gave me language for what was happening, but somehow never reached the place where the real pain lived. I could recognise my thoughts and feelings, but I couldn't seem to change them.
Break into light Transform through pain
In 2018, I discovered Shadow Work, and I'm not exaggerating when I say it changed the course of my life. Over three years of intensive sessions and group workshops, I experienced the kind of transformation I'd started to believe wasn't possible.
The self-doubt that had ruled my life became genuine self-love. The passivity that kept me stuck became real personal power. That chronic grief finally had somewhere to go, making space for joy I'd forgotten was possible.
I also co-held sharing circles with others who'd experienced this work through different paths: Mankind Project, Woman Within, Women In Power. Being part of that community showed me the incredible power of healing together, of being witnessed in our growth.
Shed limiting patterns Discover your true self
By 2021, my life had transformed so completely - my relationships, my health, my creativity, my sense of purpose - that I knew I had to learn to facilitate this work myself.
I spent three years in intensive training, completing all levels of Shadow Work education and organising over 20 practice days with fellow trainees. In 2024, I qualified as a One-to-One Coach and made the leap, leaving my corporate advertising job to commit more time to this work.
I've just completed my Group Facilitator Training and I achieved certification in December 2025, with plans to offer more group workshops in the new year. I continue learning and practicing because this work deserves nothing less than ongoing dedication.
Open your doors Step into your power
If something in my story sounds familiar - the feeling of being stuck despite trying everything, the sense that there's more to you than you've been able to access, the longing for transformation that actually lasts - then maybe we're meant to work together.
Shadow Work isn't for everyone, and timing matters. But if you're feeling that inner stirring of recognition, that might be your wisdom telling you you're ready for this journey.
Join our circle Healing happens together
Thanks for scrolling to our foundation! Now, shall we discuss sprinkling some healing magic on your self-care? (Adaptogenic elixirs recommended).
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